How to create and optimize Google My Business
So how to optimise google my business profile? Learn today to get more leads and improve your digital presence by optimising the google my business profile.
Google My Business (GMB) is a free tool that helps businesses to manage their online presence across Google, including search and maps. This powerful tool is essential for businesses that want to increase their visibility to local customers and improve their local SEO rankings. In this article, we will explore why a GMB profile is crucial for your business and how you can use it to your advantage.Creating a GMB profile is quick and easy. You simply need to sign up and provide Google with the necessary information about your business, including your business name, address, phone number, and website URL.Here’s how you can create a Google My Business profile:
- Go to the Google My Business website (https://www.google.com/business/).
- Click the “Start now” button and sign in to your Google account, or create a new one if you don’t already have one.
- Enter your business name and address. If your business already exists in Google’s database, it will appear as a suggestion. If not, you can add your business manually.
- Verify your business information. Google will send a verification postcard to your business address with a code that you’ll need to enter online. This helps Google confirm that you are the owner of the business and that your information is accurate.
- Fill out your profile. Once your business is verified, you can add additional information such as your business hours, contact information, and website URL. You can also upload photos of your business, which will appear on Google Maps and in search results.
- Monitor and respond to customer reviews. Encourage your customers to leave reviews on your Google My Business profile, and respond to both positive and negative reviews in a professional and timely manner.
- Keep your information up-to-date. Regularly check your profile for accuracy and make updates as necessary.
- Adding photos and videos to showcase your business
- Responding to customer reviews to show that you value their feedback
- Updating your business information, including hours of operation, to ensure that customers have the most accurate information
- Adding keywords to your profile to help customers find your business more easily